As Artificial Intelligence (AI) becomes more prevalent in search engines, traditional Search Engine Optimization (SEO) strategies are facing challenges. Nearly 60% of Google searches no longer result in clicks, with users increasingly preferring to get answers directly from AI. This video delves into the emerging concept of GEO (Generative Engine Optimization), which represents the evolution of SEO in the AI era. The core objective of GEO is to have content cited and recommended by AI, rather than solely aiming for rankings in search results. The video elaborates on the similarities and differences between GEO and SEO, emphasizing the importance of high-quality, credible, and clearly structured content for AI comprehension and citation. By learning GEO, creators can better adapt to AI search trends, enhance the visibility of their content in AI-generated answers, and thus gain new traffic and growth opportunities.
